We are seeking a Digital Marketing Manager to join our eCommerce team. In this critical role, you will be accountable for delivering on revenue and ROI goals for our digital marketing channels, and for the implementation and delivery of organic search programs including successfully planning, executing, and analyzing SEO strategies.
Detail-oriented and creative, you have a foundation in digital and love to measure how you are impacting the business. A creative problem solver, you always have a plan to get the business back on track. You have the drive to conceptualize, plan, and execute online advertising and lead generation strategies and tactics, including promotions, content, and sweepstakes, to continuously improve digital traffic relevancy and optimize the customer experience and conversion on the ecommerce website.
Digital Marketing Manager – Job Requirements and Duties
- Manage, plan and execute paid digital marketing activities, including but not limited to SEM (PPC, product listing ads, etc.), affiliate programs, display ads, retargeting ads, and social ads, working collaboratively with internal stakeholders and external vendors.
- Execute and test digital marketing advertising strategies by collaborating with internal departments and external vendors to ensure website efforts are positioned to achieve optimal sales, ROI, and branding objectives.
- Suggest, plan and implement digital marketing promotional advertisements for affiliate and consumer retargeting.
- Analyze and report on all digital marketing traffic, conversion and other KPIs.
Your main job will be to program websites for a diverse clientele that includes organizations from the entertainment, hospitality, manufacturing, services, home builder, construction, art, retail and many other business sectors.
We want local candidates to work onsite in our Columbus, Ohio office. No 3rd party contracting agencies and you must be able to work in the US without sponsorship.